My thoughts are the bookie likes this bet purely because you are staking the same amount of money on the win & place side where and as the place side normally has 3 times more chance of coming in but the odds you get are a 1/5th or 1/4 so long term loser = bookie winner ;-0. The best staking if your gonna go the each way route is 70% of stake ( some like 80%) on the place ( exchanges etc) & 30 % stake on the win. Personally if I only work my bets out to win the race as place calculations are very time consuming- my previous post states I only make bets when I feel only 2 horses have a realistic chance of winning therefore I expect 1st or 2nd for my pick ;-).

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