It's a bookie bunfight this week, and below are my pick of the best bookie offers. Some are new customer only devices, and some are open to all. I'll highlight which is which here.
Bet365 Cheltenham Day One Offers
bet365 are always competitive and this is no exception. For day one, they're offering their 4/1 free bet offer on TV races. Basically, if you bet a winner at 4/1 or bigger, they'll give you a free bet to the same stake on the next TV race.
They're also promising to match the best price with the major firms all afternoon, from 10am.
Finally, bet365 are 1/4 odds 1-2-3-4-5 on the JLT Chase, and 1/3 odds 1-2-3 on the Champion Hurdle, both of which are pretty good.
BetFred Cheltenham Day One Offers
Not a great amount on offer at BetFred, but they are offering to match the best prices on the Supreme up until the first show.
They're also paying 1/4 odds 1-2-3-4-5 on the JLT Chase.
And they're offering to refund the place part of each way wagers as a free bet on the Cross Country Chase (which is quite good, I think, given how many no-hopers there are in there).
BetVictor Cheltenham Day One Offers
They've been innovating all winter for Cheltenham, and they're still doing. BetVictor will refund ALL losing bets on the Supreme as a free bet. If you plan to have at least two bets at Cheltenham, that means at the very least you only have to pay for one, and it's an offer which demands to be taken.
This is for all customers, and in my view, this is a no-brainer for ANYONE betting on Cheltenham this year.
They too go 1/4 1-2-3-4-5 on the JLT Chase.
They're also matching your first £25 as a free bet for new customers, so this an ideal time to get involved if you're with BetVictor already.
(Again, I make no apology for shouting about their offers, because they've stuck their neck out all winter. Good luck to 'em. Though, obviously, not too much!)
Coral Cheltenham Day One Offers
Coral have some great offers, headlined by their Sprinter Sacre at even money. Obviously, this is a limited stake offer, but it's akin to finding money in the street, and I'm on and you should be too. A genuine reason to open an account with them.
As well as that, they'll refund bets on the JLT if you finishing second to Our Mick. (Personally, I reckon if you think that might happen you should have a small exacta/forecast!)
This is a good one though: place a £10 bet on the first Cheltenham race, and they'll give you £10 cash back as a free bet.
Happy hour price boosts from 10am, which are worth checking to see if they want to 'get' your fancy!
Paddy Power Cheltenham Day One Offers
A cracker from Paddy, as you'd expect. They'll refund bets up to £100 if Hurricane Fly wins the Champion Hurdle. He's around 2/1 favourite to do that, so it's a pretty good offer and it applies to win AND each way bets.
Stan James Cheltenham Day One Offers
Stan James, who sponsor the Champion Hurdle, guarantee to be top price on both the Supreme Novices' and the Champion Hurdle races. They'll match the best the other high street bookies offer, so you'll at least know you're getting the best available. As they're also Best Odds Guarnteed, you'll get SP if that's better.
William Hill Cheltenham Day One Offers
Last, but by no means least, William Hill - who sponsor the Supreme Novices' Hurdle - are offering each way terms on the first five places! Given that there's only twelve of them, and two have absolutely no chance, that means you're getting five places in a ten horse race essentially, and at a quarter the odds.
I've played this, and I recommend you do too!