The International meeting at Cheltenham in December will no longer be sponsored by Boylesports.
The feature event of the two day meeting, the International Hurdle, has seen victories by some of the top-quality hurdlers around during that period, including Binocular, who triumphed in the transferred to Ascot race in 2008 and Khyber Kim, who was victorious in 2009. The 2010 Champion Hurdle saw these two horses battle out the finish.
Cheltenham's Director of Sponsorship, Peter McNeile said, "I would like to thank Boylesports for their enthusiastic support of racing at Cheltenham and, in particular, for helping to develop the International Meeting in December and turning the International Hurdle into one of the most important hurdle races of the season.
"The Boylesports team has been a pleasure to work with and gave a real energy to this meeting. We now have an exciting proposition to discuss with potential new backers."
Head of Marketing for Boylesports, Mark Nunan, stated, "Boylesports is proud and honoured to have been associated with the International Meeting at Cheltenham Racecourse over the past four years.
"We would like to thank all the staff at Cheltenham for their help in making the sponsorship one of the premier meetings in the racing calendar. The original objective of the Boylesports.com International Hurdle was to build brand awareness in Ireland and the UK.
"We can safely say that this objective was successfully achieved and we look forward to exploring more opportunities in racing in the coming year.
"While our sponsorship of the International Meeting comes to an end, we are in no doubt that we will be working with Cheltenham Racecourse on other opportunities in the future."