As the name suggests, it's a laying service, which looks to oppose named horses between specific odds parameters.
The selections are available on a special members' site, at or before 11:30 GMT each day.
The cost is Â£59 for a month, or less for longer subscription periods (Â£139 for three months, or Â£399 for a year), so it's not the cheapest service available. But price is relative to value and the quoted historical performance is vastly impressive.
In fact, Dream Lays quotes over Â£30,000 profit (to Â£100 stakes) for the year to date. That's over 300 points, which means even if you lay to Â£10 stakes, you'd be Â£3,000 in front.
Now whilst I've no particular reason to question the historical performance of the service, I also have no information that supports these statements. So I'd advise readers to track the service's progress here over the next month or so, before committing. (Alas, if you follow my advice you'll only get the selections retrospectively).
Monday saw two selections run at Windsor, and both get beaten, at Betfair SP's of 16.33, and 6.75. And yesterday's sole qualifying selection, Sabratha, could manage no closer than fourth at Betfair SP of 7.4, making it three from three so far.
As you can see, some of the horses chosen are pretty big prices, so you'll need a bank (probably 75-100 points) and good nerves if you plan to actually watch the races! (That said, yesterday's trio of winning losers managed to get no nearer than seventh).
Dream Lays looks to be a serious service for the long term, so I'd advise taking a quarterly subscription as and/or when you decide to get involved. But, as I say, track it here for a while first!