Geegeez 2010 Survey Results: YOUR Habits Revealed!

It's always a revealing time, dear reader, and this year was truly exceptional. No fewer than 924 of you completed the Geegeez survey with nothing more by way of incentive than a please from me, and a promise that your comments would be brought on board.

I asked you questions on four areas: your betting habits; your web browsing habits; your buying habits; and, your 'Geegeez experience'. Some of your answers shocked me, and many confirmed my beliefs. All are valuable, and will inform directly the shape of Geegeez going forwards.

So... what exactly did you tell me? Well, the results are in full below, along with my commentary on them.

Section 1: Your Betting Habits

1. How long have you been betting on horses?
Less than a year    46
One to three years    105
More than three but less than ten years    169
More than ten years    604

We have an experienced audience with fully two thirds of you having been betting for more than a decade (me too!), but we mustn't forget those 5% who have been betting for less than a year. Welcome to Geegeez, you're in the right place!

2. How often do you bet?
Daily    473
A couple or three times a week    324
About once a week    58
Just occasionally    69

Just over half (51.19%) of you bet daily, and the vast majority (over 86%) bet at least a couple of times a week. Not surprising really. If you didn't, you'd be unlikely to find much of value here... unless you just like reading my bluster.

3. What is your average bet stake?
Up to £5    214
£5 to £10    291
More than £10 but less than £25    200
More than £25 but less than £50    90
Over £50    86
None of your business, Matt!    43

A personal question, for sure, and no problem with the 4.65% of you who requested I mind my own business. For those of you happy to share, you'll note that the average stake is somewhere around £10, although nigh on a fifth bet £25+ per wager.

4. Do you back, lay, arb or trade?
Back bet    841
Lay bet    436
Arbitrage is me    45
I'm a trader    100
None - I just like reading Geegeez!    16

Next, I asked what kind of betting you do. This was a multiple choice question, which is why the total is more than 100% (lest you wondered or, worse, questioned my maths!).

Pretty much everyone (91%) likes a good old fashioned punt - a back bet. The growth of laying is evidenced more so than in previous surveys, with almost half (47%) now regularly taking a nag or three on. Arbing and trading has smaller followings, but the 11% who trade is a significant grouping.

As for the sixteen of you who don't bet, but like reading Geegeez, I've added you all to my Christmas card list. 😉

5. Do you use Betfair (or another exchange)?
Yes    680
No    242

73% of you now use a betting exchange to place wagers. Although this is up from last time, I'm still surprised that 27% do not. I guess if you don't bet online, you won't use a betting exchange. Aside from that, I cannot think of a single other good reason for not so doing. If you're in the minority, and do bet online with other bookies, do leave a comment regarding why you eschew the exchanges. I'd be fascinated to hear.

6. Do you use bot software to place bets?
Yes    158
No    655
What's a bot?    106

I was surprised to see how many of you are taking advantage of technology to do the legwork for you. Whilst 71% of you still do not use bot software (and 11.5% of you suggested you weren't aware of what it is - it's simply a means of getting bets on without having to be there to check everything and be), it is noteworthy that one in six of you do now use software for at least some of your betting.

Section 2: Your Browsing Habits

7. How often do you use the internet for betting related purposes?
Every day    690
A few times a week    145
Once or twice a week    47
Just on Saturdays and occasional other days    21
Rarely    20

Three quarters of you use the internet daily in support of your punting. The internet would appear to be king. It is hardly surprising then that the Racing Post circulation is dwindling, and that they are redoubling their efforts to generate revenues online....

Three people think Geegeez is a bad site, which is very flattering (that the number is so few - I guess most others who feel that way didn't bother to respond).

Aside from Geegeez scoring more highly than the mainstream sites (well, you're biased aren't you?!), it is good to see that the others are all at least tolerably acceptable.

I also note that there is plenty of scope for improvement in the Geegeez site, and we'll come on to that in a bit.

9. How long do you spend per day browsing racing / betting websites?
Less than an hour    334
One to two hours    376
Two to three hours    130
I'm online most of the day    79

A good spread here, and again not really surprising. If anything, I raised a bit of an eyebrow at the fact that quite a few of us (64%) spend more than an hour looking at betting / racing related content online.

Specsavers must be rubbing their hands with glee!

10. Do you visit racing / betting related forums online?
Yes     488
No    419
What's a forum? (I thought it was where Caesar hung out...)    10

This one shocked me. I have to confess to a personal hatred of almost all forums. I find them tiresome and largely full of lazy ill-conceived bluster. But then I've been accused of the same on here many times, so live and let live I guess.

When I learned that over half of respondents (53.22%) visit such places, I was tempted to introduce one to Geegeez. But I cannot bring myself to do it. I appreciate that lots and lots of you enjoy them, and that I am supposed to be listening but, quite frankly - and as Meatloaf once sang, I would do anything for you, but I won't do that.

[Actually, he'd do anything for love, except that, but you get my point].

Sorry, no Geegeez forum, though your collective penchant for the places is duly noted.

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11. How many of your bets are placed online?
90+ %    635
75 - 90 %    67
50 - 74 %    57
Some but less than 50 %    62
None    97

Again, the number of you who bet almost exclusively online has increased since last time. It is now over three-quarters of you who place 75%+ of your wagers online, and 82% place at least half of your bets online.

A steadfast 10% still do not bet online. And fair enough, I say.

[This does leave 17% of people who bet online but don't use a betting exchange. Madness!]

Section 3: To Buy or Not To Buy - These are the questions. So...

12. Have you bought a betting system this year?
Yes, more than one    446
Yes, just one    160
No    315

We most of us love them (or at least love to hate them). Two thirds have bought at least one manual, and right on half are system multi-buyers this year. Of course, this is not surprising for the Geegeez readership, as so much of the content is given over to such things. More on that in due course.

A third of you however have not bought a betting system this year, and that is a bigger number of abstainers than in the past.

13. What is the most you've paid for a betting system or service in the last two years?
Less than £40    152
£40 to £70    211
£71 to £100    188
£101 to £250    95
£251 to £500    39
More than £500    32
I haven't bought any    191
I'm not telling you Matt!    12

Another financially intrusive question with a minority opting out (and, again, fair enough I say).

Of those who bought a system or service in the last two years, 77% of you paid less than £100 top whack for the information.

10% of buyers paid over £250 for a service.

14. How many betting systems do you have?
One or two    294
Less than ten    289
Between ten and twenty    112
More than twenty    178

How many betting systems does one need? Well, obviously it depends! In this case, the average was a few but less than ten. One in five of you has more than twenty. Me too! 😉

15. Would you be interested in joining the next Geegeez race horse syndicate?
Yes, definitely    29
Yes, potentially (it depends on how much)    353
No, probably not    416
No, definitely not    122

Getting away from betting systems and services for a bit, I asked whether you'd be interested in joining a racing club or syndicate. Most of you weren't, which is of course fine and not surprising.

And two fifths of you were potentially interested, depending on the price. Again, hardly surprising. Now keeping a race horse in training is not cheap, so...

16. It costs c. £20,000 to keep a horse for a year, plus of course the cost of buying the horse. More money means we are able to secure a more expensive horse. How much would you be prepared to pay for a year in the syndicate?
£500 for a 2% share (c. £5,000 for the horse)    37
£625 for a 2% share (c. £10,000 for the horse)    18
£750 for a 2% share (c. £16,000 for the horse)    26
£250 for a 1% share (c. £5,000 for the horse)    45
£350 for a 1% share (c. £15,000 for the horse)    38
I would pay more for a bigger shareholding    11
I would pay less for a smaller shareholding    98
Sorry Matt, not interested    651

A lot of people who might have been interested were put off by the price. This is a real shame, but of course as I mentioned, it's bloody expensive buying and training horses, alas.

I priced the syndicate based on this feedback, trying to make it accessible to as many as possible, and mindful that for many it was still too much.

Incidentally, there is a single share in Khajaaly left, so if you're still mulling, you might be lucky and you might not. But you need to act pronto if you want in.

In the future, and time permitting (it takes a fair chunk of my time - unpaid - to set these up), I'd love to create a club with say 400 members each paying £100 for the year. It would be a major undertaking but would definitely make the game more accessible to more people.

Let's see what the future holds... onwards...

Section 4 - Geegeez and YOU

17. How long have you been subscribing to Geegeez?
Less than a month    41
One to three months    118
Three to six months    120
More than six months but less than a year    212
More than a year (thank you Soooooo Much!!)   :-)    433

Bloody hell! This really surprised me (in a good way). You are a very loyal lot, and for that I am eternally grateful. 46% of you have been tolerating my tirades, reading my ramblings, and generally hanging out online with me for over a year. And another 23% have been doing likewise for more than six months.

Because loyalty is such a supremely important personal trait to me, this is heart warming to a point that is difficult to explain. And it makes my resolve to improve the 'Geegeez experience' for you even stronger.

Thank you very much for your continued contributions, which make this the interactive environment it is (how many other online communities could have pulled together close to 1,000 responses to a monster 23 question survey without any incentive?!). Your comments and feedback drive this bus, and always will. So keep 'em coming!

To the newer visitors, thank you also. I hope you'll end up as Geegeez veterans like the majority but, of course, only if you continue to find the content of value.

18. Which of these parts of Geegeez have you used?
Blog    631
Current System Reviews    734
Best Systems Reviewed    651
Racing Club Page    116
Racecourse Information    177
Horse Racing Results    117
Horse Racing News    298

The most used part of the site is (and always will be) the system reviews, which is why there will be much more of these coming very soon. The racecourse info and results pages are not hugely popular, and I'll reconsider their place on the site going forwards, as I only want to present info that you need / want.

The blog is also well read, with 70% of you frequenting that page, which is personally very gratifying.

Almost there...

19. Which parts of Geegeez are of no interest to you?
Blog    155
Current System Reviews     99
Best Systems Reviewed     100
Racing Club Page     258
Racecourse Information    312
Horse Racing Results     347
Horse Racing News    196

Supporting the perceptions created by the previous question, 54% of you said the results were no use to you. Given that we almost all check the results online, I'm guessing you have favoured places from which to get this info ( and spring to mind).

As the info is a feed, I'll leave it there for now, but may remove it in the future.

Racecourse info was also of limited value. This is probably because there's limited info there. I plan to flesh that part out, as I have done over at, and will review your comments next year in the survey as to whether it's of more value.

24% of you don't find value in the blog - fair enough - and a bigger percentage are not interested in the racing club page, and a smaller percentage are turned off by the betting systems pages.

Which, in summary, means you come here for a variety of reasons, and if one of those key pages wasn't there, at least a subset of you would have to find somewhere to track that info down from. Which is cool, because it means the site is working... I think!

Now this was fascinating.

97% would have more or the same blog posts. Great, I'll keep it as it is.

95% would have more or the same system trials (58% more). Great, we'll have more.

The same number want more or the same system reviews (60% want more). OK, we'll have more!

88% wanted more or the same (66% the same) racing news. As you may have noticed, I'm experimenting with more news content. Please do let me know in the comments what you think of this.

You also want more big race previews and more free systems and football.

And a smaller group (though still a quarter) wanted more other sports and business opportunities.

I do need to be careful to keep Geegeez as predominantly a horse-y betting site, but I'm still listening, and I'll have a separate platform for other business opportunities by the end of the Summer. Actually, this has been a long in the pipeline project which will soon bear fruit. So, if that's your thing, or you're interested to know more, I'll let you know when it's ready.

Football is something I'll need to think about. I might create a separate area here for that, or I might come up with another idea. But, again, I'm hearing what you're telling me.

[And I did hear the up to a third of you who said 'none' for football, other sports, and other business opportunities, which is why they're unlikely to feature here.]


21. Overall, how much do you enjoy the Geegeez site?
9 or 10 / 10 - Top marks!    401
7 or 8 / 10 - Very good, but room for improvement...    435
5 or 6 / 10 - Not bad, but not great either...    74
0 - 4 / 10 - Must try harder!    6

This wasn't the self-congratulatory question that you might have thought. Rather, I'm trying to gauge how far I need to go to meet your expectations with Geegeez.

91% feel it's seven out of ten or better. (Personally, I think seven is reasonable and what I'd award myself - I'd like Geegeez to look much better, I'd like it to have more current content, I'd like more reviews and more free stuff on the site. Then I'll consider it a nine and a bit out of ten effort).

Hopefully when the improvements are implemented the 5 or 6 /10 crew will step into the 7/10 squad, and the 4 or less guys will have decided they were harsh in the first place, or will have voted with their virtual feet and be reading elsewhere.

22. and 23. both related to whether respondents were interested in writing articles or reviewing systems for Geegeez. An amazing 27% of you were interested, and I'm currently assimilating replies to the subsequent email I sent out to those guys.


In summary, I'd firstly like to say a massive THANK YOU to all 924 of you who completed the survey.

The results are in line with my expectations in places, surprising in places, and instructive throughout.

I will be acting on your comments (except the forum - no!), so expect changes in the coming weeks.

If you've any thoughts or comments on the results, share them in the space below - we'd love to hear from you.

Thanks again! 🙂


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30 replies
  1. Avatar
    general says:

    I dont use betting exchanges for backing horses and use online bookies instead for 3 reasons

    1. Best odds Guaranteed
    2. Double result, Betfair dont pay first past the post
    3. Liquidity, some of the liquidity on Betfair in the morning is non-existent at times.
    I will lay from time to time.
    Hope this helps

    • Avatar
      Matt Bisogno says:

      Thanks Paul – very good answer(s).
      I’ve been bitten by FPTP on a number of painful occasions…


  2. Avatar
    David Aston says:

    Hello Matt,
    Did you receive my follow up e-mail re testing – thought the list might be a little long, hence not “chasing” you before?

    • Avatar
      Matt Bisogno says:

      Hi David

      I did, thanks. I’m going to send a global email later explaining what next.


  3. Avatar
    DaveS says:

    Hi Matt:
    The results were pretty much as I would have expected and I hope you can still get your head through doors. One question you didn’t ask in the survey was what your readers thought of your tipping skills. I have noticed that there are much less od these thesesdays, although I still remember fondly one Friday when you virtually tipped the whole card, at Sandown, and I believe also subsequently tipped most of the bar down your neck. Commenst yes Forums baah humbug

    • Avatar
      Matt Bisogno says:

      Hi Dave

      Thanks for the kind words, I think! Re tipping, I try not to do it, as it is a thankless task usually. I do fancy a fair few, like everyone else, so perhaps I’ll share one or two on the blog. Backed Sensei last night, though that was a word from the yard (very rare).


  4. Avatar
    John Collinson says:

    I think the videos of you explaining and/or marketing your products enhance your credibility more than the “written” word can do.
    It certainly persuaded me to “dip my toe in the water”

    • Avatar
      Matt Bisogno says:

      Thanks John – I actually hate the camera, but I do enjoy being able to speak (as opposed to write) to people. More video will be coming, if you can bare my ugly mug on your PC screen. Perhaps better if I just do presentations and screen capture! 😉


  5. Avatar
    Tim Gulliver says:

    Hi Matt, just wondering as someone who said yes to testing systems for you (and i have replied to your subsequent email) i was just wondering what happens now?

    Always a great site btw….

    • Avatar
      Matt Bisogno says:

      Hi Tim
      I’m going to send a global email later explaining what next. There have been a LOT of replies to wade through. 🙂

  6. Avatar
    William says:

    I do not use betting exchanges as I do a lot of each way bets and best odds bookmakers have a big advantage to take a price when you are happy knowing if it comes in better you get that.
    I also get free money offers from Bet 365 quite often which is a nice touch. They also in big races pay five places quite often.

    • Avatar
      Matt Bisogno says:

      Hi William

      Yes, each way punters would generally be well served away from the exchanges too.

      How naive I’ve been! Some very good reasons for not using betting exchanges.


  7. Avatar
    Stefan says:

    Hi Matt,

    I responded “yes” to the question about writing articles/testing but haven’t received the subsequent email mentioned above. Maybe my email address got screwed up although I did check it.

    Greetings from Holland,


  8. Avatar
    dave foster says:

    i have only used one forum in my life.found entirely by random,same as your blog.L.O.L. seriously cannot understand how yourself or others find they are a waste of time.yes a few guessers at times,but on the whole,after 45+ years of betting.(even used to go to the runners then,who phoned the bets in)i now bet on a lot of races i never thought i would.the forum is O.L.B.G. and i can recommend it to any serious punter to improve their knowledge of racing.

  9. Avatar
    PaulD says:

    Interesting survey. I’m so glad you hate forums too. I had a phase of looking at them a few years ago, but soon gave up – too many self-indulgent people, for want of a less kind description. Something I would love to see on GeeGeez is probably impossible – some sort of group membership to Raceform Interactive. I’ve never been able to convince myself to buy a subscription, but I’d love to at least try it for a while. Adrian Massey’s site is brilliant, and it’s terrific that he does it free, but sadly there are so many questions you can’t ask it. Cheers, Paul.

  10. Avatar
    Nigel says:

    In regards to betfair, I find that on-line bookmakers do offer better prices for horse racing. I find it better to back online through a bookies and then lay it off through Betfair rather than back and lay at Betfair. True Story.

  11. Avatar
    David Bowen says:

    Interesting results Matt, look forward to seeing you act on most of the comments soon. Some potential learnings for all racing sites here.

  12. Avatar
    Graeme says:

    I have used a bot in the past but a bad day is REALLY a bad day and can leave you looking for a stout rope, so I use one now only for the dogs and only to very small profits. I stay away from exchanges as the refresh rate is just not fast enough.

    I mainly use Gruss software for trading and i use a speed ratings site and use spreadex 50-25-10 section for backing these selections ( I find these myself-NO TIPSTERS).

    I would like a little more info on making laying the dogs more profitable and more info on staking systems and how to use the kelly criteria ect ( I haven’t the foggiest)

  13. Avatar
    Cristian says:

    Congratulations! You have very good results.

    About Betfair, it is a good place to bet, but you have to figure it out when to do it.
    From your expirience you need to set the moment to place a bet, becouse the odds can change in the matter of minutes, even seconds.
    You have to study the market very close.

  14. Avatar
    David says:

    Hi Matt
    One thing that jumps off the page is that Betfair is like Marmite – you love it or hate it.
    Maybe what we need is a betting strategy that rates the horses value and not to choose your intended bet and then be persuaded/desuaded by the odds (usually betfair by the weight of money).
    maybe something on the lines like those used by pro gamblers (when its happened once, wait until its the same again and get stuck in )approach may work.
    Any thoughts?

  15. Avatar
    ray davis says:

    i live in the USA do you have any systems that backs the horses we cant lay in the states

  16. Avatar
    Joyce says:

    Disappointed you haven’t mentioned anything about place betting,although I love your site!

  17. Avatar
    Steve says:

    I must say that I enjoy your website and try to take in any information that’s available. Unfortunately I think I’m a born loser as over the years I have bought information and have lost a quite a few bob. I have also had back luck with your friend Gavins trends. I have backed quite a few losers over the past few weeks, always seem to pick the wrong rated ones. If I pick two horses in a race the third on wins, if I pick three the foorth one wins etc etc. It was true to form during last week at Newmarket and York. I kept picking the wrong ones although a couple got placed but Sod and his law was working overtime Saturday when I had run out of money and couldn’t bet on Wigmore Hall, well you know the result at that. The only one bit of luck I have had was I did win the Scoop6 in April 2000 when Paris Pike won the Scottish National but unfortunately I had to share it with another 72 people. Did win £4500 though. But I have a theory that with some of these so called wonderful tipsters when you join them they give you a couple of good results but then it slows down because I’m sure they’re giving duff tips on purpose so they can get a better price for a different horse in the same race which they back. Sorry but I could go on with my experiences. I really do like to have flutter but I must say I am getting disillusioned with game as of late.

  18. Avatar
    zen says:

    Love the site, avid follower, to echo others thoughts the only thing I would change…that damn pop up box! Especially as know when you click to remove it the box disappears but the audio keeps going, I can recite that script word for word!

  19. Avatar
    Richard says:

    Hi Matt
    I must agree about the pop up box, it is annoying but it is a small price to pay.
    Tipping is a thankless task, you are only as good as your last winner.Its surprising how quickly you become unfashionable when you are on a losing run.It is much safer to generalise about the sport of kings than to put your kneck on the line.
    This is not a critisism of your site, I love GeeGeez.
    Keep up the good work!!!

    • Avatar
      Matt Bisogno says:

      Hi Richard, Zen

      I must say that when I click to remove the pop up, I don’t get my sound track droning on. Rather, the whole sign up thingie is gone. I’ll look into it, and see if I can just add it to the home page. It serves an important role as my ‘press gang’ (i.e. getting new conscripts!), but it is a bit of an imbuggerance, for sure.


  20. Avatar
    David Dickinson says:

    Hope the horse racing experts members are not too disappointed by your forum comments.

    • Avatar
      Matt Bisogno says:

      Hi David

      As you yourself – as an active member – will know, HRE’s forum shines like a beacon of camaraderie and sensible discussion. I’m sure you also appreciate that there are exceptions to all things, and HRE may not be the only exception to the ‘forums are bunk’ statements I’ve made.

      Generally speaking though, I can’t stand the places! 😉

      Hope that clarifies – not sure you were seeking clarification in any case.


      p.s. hope your site is going well.

  21. Avatar
    David Dickinson says:

    Hi Matt
    Just a little tongue in cheek statement
    See you on HRE soon
    Site going along steadily thanks (pales into insinificance against your great emporium of the turf and all things connected)

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