I sort of knew this would happen, dear reader, and I'm not surprised, to be honest...
TrainerTrackStats is one of those 'hardy perennials' (or annuals to be totally correct) that just bely the general cynicism in our game. It's sold over 2,000 copies since inception, including just over 1,350 last season alone (that might have been a record, by the way!)
And we noticed something last year that we'd not seen before. TTS had started to become a victim of its own success. Let me clarify that, as I know it sounds a bit self-serving and grandiose.
Basically, because so many people were 'in' on TTS, and the selections it threw up, it meant that hundreds - and quite possible thousands - of people were trying to back the same horses. Guess what happened next? Of course, the prices begain to reflect this groundswell of support and truncated. Got shorter.
The horses still won at the same rate (roughly 2 in 9, or 22%), but the average price shrunk by about half a point. Now that might not sound a lot, but believe me, it can make the difference between success and failure when applied over a decent volume of wagers.
So... I'm not at all surprised that Gavin has decided to seriously restrict the number of people who will be able to 'cash in' on TTS this season. It's an eminently sensible decision in my opinion, for several reasons:
1. He wants to protect the price for himself (and me!)
2. He wants to protect the price for those who order TTS
3. He wants to show the same healthy profits as the last three seasons (or better), and this means not impacting the market too much
4. He wants to be able to offer TTS next year, in the knowledge that there is still a value edge available to those who have the info.
Claro? It's a brave decision of course, because he could have made himself a whole lot more money by just selling as many copies as he possibly could... and I know from the number of people registered already that interest is higher this year than ever. (It's one of the perks of being a mate of Gavin's, that I get to look over his shoulder to see how he's doing!)
So this is what he's decided...
This season, there will only be 250 copies of TTS available. Considering that's less than ONE FIFTH of the number sold last year, and that interest this season is even higher (again, unsurprising, seeing as TTS delivers season after season), those are going to go pretty fast, I reckon.
If you're of a mind to get TTS, then there is something you need to do. Please follow the below instructions carefully, as it's pretty much the only way you can GUARANTEE to get a copy:
If you haven't yet registered for the freebies
If you've yet to register for the free stuff, then I'd urge you to do that, whether you want TTS or not. Quite simply, Gavin's giving away more goodness than most people charge over a hundred quid for.
[Note, once signed up, you'll receive a confirmation email, from which you need to click the link, to receive a second email with the location of the freebies - this is a faff, but it's also a legal requirement, sorry.]
Once you're in the giveaway area, make sure you add your name and email address a second time. This is the ONLY way you can guarantee to get a copy of TTS. You're not obliged to get TTS if you sign up, but if you don't sign up, you might not get TTS. People on this list will get a two hour head start on the rest, and that could be the difference between having this and not having it. I expect it to go that fast.
If you've already registered for the freebies
Even if you're already signed up and enjoying the giveaways (great, aren't they?!), you still need to do this:
On the freebie page, there is another email registration form. By adding your details, and clicking the link in the confirmation email you will subsequently receive, you can assure yourself of the option to get TTS.
Important: you are not reserving a copy by signing up, nor are you obliged to purchase TrainerTrackStats if you do. But... if you don't sign up, there is a chance - remote maybe, but still a chance - that you'll miss out. And I don't want any Geegeez reader who wants TTS to miss out. Simple as that.
Okay, I've maybe laboured that somewhat. So apologies if you feel that's the case. But, put simply, this is my favourite horse racing betting product ever (it would be, it used to be mine!), and I think it's as good - if not better (hard for me to say..!) - than ever. TTS is coming at midday on Monday, 28th September. ''Early bird' registrants will have the chance to get it from 10am GMT on Monday. Enough already.
I'll be back tomorrow with a preview of another upcoming race, the Melbourne Cup. It's a race the Euro's love to win, but have only succeeded twice with, when Dermot Weld's pair, Media Puzzle and the brilliant stayer Vintage Crop, prevailed. They have however peppered the podium, and again have a strong hand this year.
p.s. I completely forgot to mention that there's another freebie in the giveaway area today, and it's the Director's Cut form this year's TTS. That is, it's the twenty 'next best' trainers. Those who nearly made the grade, were nicely lucrative to follow, but not quite up to TTS muster. Go get it here...