Most connections between football and racing relate to players becoming owners or former players taking up training. The latest one, involving a member of the Manchester United team, takes the links in an entirely different direction.
For the past few years Nadine Mansfield has worked as marketing manager for the whole Old Trafford site, dealing with conferences and corporate activities as well as having overall responsibility for the club shop. Now she’s swapping the Reds for a post with Jockey Club Racecourses as regional head of marketing in the north west.
She starts today. What will be on her desk this morning? Clearly, she won’t be making any immediate changes to things, but will be looking particularly closely at the arrangements in place for Aintree’s Grand National meeting. John Baker, regional director for JCR reckoned the run up to Aintree was the ideal time for Mansfield to start. He said, “We’ve got big aspirations here in the north west, so it’s a great time for her to join, just before the running of the 2013 John Smith’s Grand National meeting. The marketing team covering Aintree, Haydock and Carlisle will benefit from her fantastic knowledge of the region and the experience she brings to the role.”
That experience was gained over 13 years in marketing roles with British Airways, BSkyB, and local radio station Key103, before spending the last six years at Old Trafford.
The move will bring about a change of focus for Mansfield’s Twitter account, where most recently she has been pushing out information about the Man Utd v Real Madrid legends charity match in June. She’s already updated it to show her new role, and maybe before too long there will be some equine legends for her to enthuse over.