A strange phenomenon has occurred, dear reader, in recent months. Increasingly, people selling stuff online are attempting to demonstrate their credibility by giving stuff away.
We've been treated to some excellent freebies: somethings for nothing; better quality gratis than some of the rogues charge for.
But, I wonder, are we getting snow blindness? I mean, firstly, we're not used to being given genuinely high quality info without resorting to the credit card (and even then our expectations are usually that we'll regret unleashing the plastic).
Secondly, it's endemic of the blink culture - of which we are all now a part - that no sooner has some luxury or pleasantry been bestowed upon us than we expect this to be the new status quo, and take it for granted.
And that's what I mean by snow blindness. Are we getting blasÃ© about these free downloads? Do we assume they're valueless because they are costless? Have YOU downloaded them and filed them away somewhere, never to return to them?
If you have, you've been missing out on some cracking info. If I may briefly toot my flute again, the little handicap chase outsiders system produced a 33/1 winner at the weekend, which also paid people off at 70 and 80 times their investment on Betfair. As somebody pointed out, the tote win dividend on the horse was an amazing(ly frustrating for me, as I bet the horse at SP with the tote!) Â£103.70 - that's 102.7/1 !
Now, yes, this system throws up loads of losers too. It's had about fifteen since I mentioned it. So you'd only be somewhere between 18 and 88 points in front at this stage.
The point... yes, my point... is that this stuff has been well researched and if you take the time to look at it, and play with it (even to very small stakes) you may well be pleasantly surprised.
Right. That's fair enough, but you gave it away because you wanted to sell me something, Matt! I think I heard some tinker murmur that at the back of the class.
Absolutely! I gave you good useful free stuff to demonstrate my credibility. If you just chose to download that and not buy, that's fine. It's not a problem to me. Seriously.
That little system was downloaded over 6,000 times, and I sold 370 copies of Horse Racing Experts. I say 'sold'... in fact, I had to refund 70 people because I didn't have enough copies! And loads more people asked how they could get a copy after the doors closed (within 23 hours of opening!).
But still, somewhere between 5,500 and 5,600 people didn't buy, and most of them - more than three quarters, I'd guess - had absolutely no intention of buying anything.
I still don't care! Firstly, what I was offering was a bit different from the usual 'buy this wonder system' stuff we're used to seeing. Secondly, I physically couldn't sell more even if I wanted to (which, actually, I did want to!).
And thirdly, I know the ways of the world. I firmly believe in the 'law of reciprocity'. What?! In a nutshell, as we give, so shall we receive. Or, bluntly, I dish good stuff out liberally and you'll give me something back - maybe a comment on the blog, maybe a recommendation to a friend about the Geegeez website, maybe... *gasp* you'll buy something! 😉
To return to my point about snow blindness, do you feel like all the freebie stuff is naff? Remember the mass giveaways of about a year ago? They were hugely popular, but... there was a problem. The problem was that 85% (maybe more) of the stuff was total and utter shit. (Excuse my rare lapse).
Although a great idea, those mass giveaways probably set back our little community more than they carried us forward.
So, I ask you to wipe your goggles. Go to the folder - if you have one - where you save all these things. Read 'em. Consider 'em, albeit perhaps briefly. And delete anything that is either not your bagatelle, or you deem duff. Whatever's left, embrace it for the value it contains rather than the (no) price it cost.
And... here's the rub. Although my free stuff was very good (hornblower? Me? Just call me 'Horatio'!), I've just seen some even better goodies being liberally handed out.
Remember David Peat? He's the guy that I released Flat Racing Profiles with in March. That one took a week to sell out. Never reopened. And in the final reckoning, David's optimum horse profiles produced twenty winners from 108 runners (18.52% strike rate), and a whacking great Â£468 profit to tenner stakes. Thatâ€™s an ROI of 43.33%, which must surely rank as the best about.
Well, just like Pegasus, David's flown the Geegeez coop now (how's that for a mixed metaphor?!) and he's about to launch his National Hunt Horse Profiles. And, as a student of mine, he knows that it's a good idea to give people top drawer freebies to show them what you're about.
The three reports he has for you are seriously brilliant. And, as ever, I want you guys to get them! Two of them are already up in the 'insiders area'. I should have sent this out earlier, but I'm on jetlag time currently.
The third and final one comes out tomorrow, I believe.
Anyway, David's Horse Profiles launches this Thursday. It'll cost Â£77 for the manual (fully 126 pages of hand cranked statistical loveliness), PLUS full season access to his members' area where he'll post the horses of interest each day, PLUS an All Weather Profiles guide, PLUS some other stuff that he'll tell you about in due course.
I know I've 'pitched' at you a lot in recent weeks. And I'm sorry that the very few systems and services that I feel are seriously worthy of your consideration have all come out within a short space of each other. But the truth is that my betting portfolio for the winter will be shaped around Gavin's TrainerTrackStats, Steve's Flat Racing Select, and David's Horse Profiles.
I love the way these guys are totally devoted to the sport. I love that they care. I love that they publish their results, warts and all. I love that they offer refunds to dissatisfied customers. I love that they overdeliver. And I'm proud to have them as part of my 'inner circle' (now there's a self-aggrandising statement!)
Enough from me. David is giving you 'Ten Class Horse Profiles'; 'All Weather Trainer Profiles'; and, 'National Hunt Horse Profiles Lite' (15 of the horses from the full manual).
Go get them. Read through them. Make notes of the bits that catch your eye (I defy anybody not to be impressed with the profiles info!).
Then, later in the week, think about whether you want more of this, in exchange for some folding. If you do, great. If not, no biggie, as they say over here...
Oh, I should tell you where: the good stuff is here.
p.s. If you've downloaded the goodies, leave a comment and let people know what you think. If you haven't, then Obama says you should 😉