Geegeez.co.uk is an emerging name in the information publishing space, providing British and Irish horseracing fans with innovative data-driven form tools and thought-provoking leading-edge editorial. We are a multiple-award-winning brand, receiving the Best Betting Website award for the past three years. Our logo is sported on racetracks across the country by several horsemen ambassadors (trainer and jockeys), and we have cultivated a respected presence in British racing.
We are targeting a breakthrough year for geegeez.co.uk in 2020 and seek a handful of highly motivated individuals to help us achieve our goals.
One of the key roles is that of Digital Marketing Manager, and we would love to hear from you if you feel you can lead the brand’s digital marketing and social media strategies, with the primary aims of driving website traffic, increasing customer registrations and conversions, and promoting new business opportunities.
Working out of our London Fields, Hackney, office, the role involves enhancing geegeez.co.uk’s online profile by developing awareness and reinforcement strategies, and executing them effectively. Primarily implementation-focused – this is a hands-on role – you will also share responsibility for shaping the strategic direction of the business.
You will be creating and managing projects and campaigns which amplify our premium quality content across digital platforms. Overseeing a small team, which you will recruit, you will be instrumental in continuing the development of geegeez.co.uk as a mainstream horse racing betting information brand.
Duties and Responsibilities:
Development of, and delivery responsibility for, overall marketing strategy
Content planning, including a campaign calendar, and delivery using tools to facilitate multiple social media channel syndication
Management of promotional campaigns and competitions
Management and coordination of content across social media channels
Recruitment and management of team members (marketing assistant, intern/apprentice)
Setting goals and developing organic social media strategies to increase brand awareness and overall engagement, followers, and leads
Analysis of social media insights to guide future campaigns and planning
Creation of engaging multimedia design, and/or effective outsourcing of the same
Production and implementation of email marketing campaigns to increase engagement and generate leads
Reporting to the Managing Director on all aspects of strategy and implementation
Experience and Skills:
Marketing strategy creation / execution: 1 year (Required)
Team leadership / management: 1 year (Required)
Social media management: 2 years (Required)
Performance analysis / Google Analytics: 2 years (Required)
Horse racing / betting knowledge: 3 years (Preferred)
We recognise that box-ticking identikit candidates rarely exist, so there is a degree of flexibility around some elements of the role. That said, we’re ideally looking for an experienced online/digital marketing executive/manager with a demonstrable track record in driving web traffic, increasing online registrations, and enhancing conversions. Expertise in digital / online marketing channels is essential as is a strong knowledge and understanding of Google Analytics and other online performance measurement tools.
This is a ‘hands on’ role in a small team and you must be prepared to use your initiative to develop creative solutions to our marketing challenges. You will also feel proud to be enhancing both brand awareness and bottom line sales of a very highly regarded, upwardly mobile platform.
Candidates with the following skills will fit ideally:
Confident, self-motivated individual proven in building and inspiring a small team
Strong initiative and able to operate autonomously
Good knowledge of horse racing and betting (preferred but not essential)
Proven background in, and solid experience of, using social media platforms
Exceptional editing and writing skills
Creative with excellent attention to detail
Hands-on design experience (preferred but not essential)
Proficient with Google Analytics
Aware of current SEO best practices
Degree educated and/or relevant professional qualifications
First class communication and interpersonal skills
Passionate about adding value
Job Type: 3 days / week contract
Scope to work flexibly and/or from home up to 3 days per fortnight
Our office is located in a recently renovated creative hub in London Fields, Hackney, with an onsite restaurant, fantastic Italian coffee shop and a gym. Shower and cycle storage facilities are also available. We are a stone’s throw from London Fields rail station, Broadway Market, and numerous upmarket bars and restaurants.